Privacy Policy

Last updated: January 2026

Welcome to livingourbestlives.co.uk ("we", "us", "our"). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website. We are an independent affiliate website providing information about online crypto casinos. We do not operate any gambling services ourselves.

Our website is intended for visitors aged 18 and over. Please gamble responsibly. For support, visit GambleAware or BeGambleAware.

Information We Collect

We may collect the following types of information when you use our website:

• Contact details – such as your name and email address, if you contact us or subscribe to a newsletter.
• IP address – collected automatically for security, analytics, and fraud-prevention purposes.
• Cookies and similar technologies – small data files stored on your device (see our Cookie Policy section below).
• Usage data – including pages visited, time spent on pages, browser type, device information, referring URLs, and click activity (including clicks on affiliate links).

How We Use Information

We use the information we collect for the following purposes:

• Analytics – to understand how visitors use our website and to measure traffic and engagement.
• Affiliate tracking – to attribute referrals to third-party casino operators so we can receive commission. This may involve tracking cookies or referral parameters.
• Site improvement – to maintain, optimise, and improve the content, functionality, and performance of our website.
• Communication – to respond to enquiries you send us.
• Legal compliance – to comply with applicable laws and to protect our rights.

Our lawful bases for processing under the UK GDPR include legitimate interests (analytics, affiliate operations, site improvement) and, where required, your consent (e.g., non-essential cookies).

Cookie Policy

We use cookies and similar technologies on our website. These include:

• Essential cookies – required for the website to function correctly.
• Analytics cookies – help us understand how visitors interact with our site (e.g., Google Analytics).
• Affiliate/tracking cookies – set when you click links to third-party casino sites, enabling referral attribution.
• Preference cookies – remember your settings and choices.

You can opt out of non-essential cookies at any time by adjusting your browser settings to block or delete cookies, or by using our cookie consent banner where available. Please note that disabling certain cookies may affect site functionality. You can also opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our website contains links to third-party websites, including online casinos and affiliate partners. When you click these links, you will leave our website and be subject to the privacy policies and practices of those third parties.

We do not control, and are not responsible for, the content, privacy practices, or data handling of any third-party website. We strongly encourage you to review the privacy policy of any casino or third-party site before providing them with your personal information. Any gambling activity, account registration, deposits, or withdrawals take place entirely on the third-party operator's platform.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights in relation to your personal data:

• Right of access – to request a copy of the personal data we hold about you.
• Right to rectification – to have inaccurate or incomplete data corrected.
• Right to erasure – to request deletion of your personal data ("right to be forgotten").
• Right to restrict processing – to limit how we use your data in certain circumstances.
• Right to data portability – to receive your data in a structured, commonly used format.
• Right to object – to object to processing based on legitimate interests, including direct marketing.
• Rights relating to automated decision-making – we do not use your data for automated decisions that produce legal or similarly significant effects.

If you are visiting from the EEA, equivalent rights apply under the EU GDPR. If you are a US resident (e.g., California), you may have additional rights under laws such as the CCPA/CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information. We do not sell your personal information.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law:

• Contact/enquiry data – retained for up to 24 months after our last correspondence.
• Analytics and usage data – typically retained in aggregated or anonymised form for up to 26 months.
• Cookie data – retained according to each cookie's lifespan, generally between session-only and 24 months.
• Affiliate tracking data – retained for the period required by our affiliate agreements and accounting obligations, typically up to 6 years where financial records are involved.

When data is no longer needed, it is securely deleted or anonymised.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your information, please contact us:

livingourbestlives.co.uk
Email: privacy@livingourbestlives.co.uk

We aim to respond to all privacy-related requests within 30 days, in line with UK GDPR requirements.